APA-Zitierstil (7. Ausg.)

Aaker, D. A., & Day, G. S. (1980). Marketing research: Private and public sector decisions. Wiley.

Chicago-Zitierstil (17. Ausg.)

Aaker, David A., und George S. Day. Marketing Research: Private and Public Sector Decisions. New York: Wiley, 1980.

MLA-Zitierstil (9. Ausg.)

Aaker, David A., und George S. Day. Marketing Research: Private and Public Sector Decisions. Wiley, 1980.