Marketing management and strategy: A reader
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1980
|
| Edition: | Rev. ed. |
| Subjects: | |
| Item Description: | Frühere Aufl. s.u.d.T.: Readings in marketing management |
| Physical Description: | XII, 432 S. graph. Darst. |
| ISBN: | 0135581222 |
Staff View
MARC
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:03:02Z |
| institution | BVB |
| isbn | 0135581222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002313057 |
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| physical | XII, 432 S. graph. Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Prentice-Hall |
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| spelling | Marketing management and strategy A reader Hrsg. von Philip Kotler* Rev. ed. Englewood Cliffs, N.J. Prentice-Hall 1980 XII, 432 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. s.u.d.T.: Readings in marketing management Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management and strategy A reader Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4143413-4 |
| title | Marketing management and strategy A reader |
| title_auth | Marketing management and strategy A reader |
| title_exact_search | Marketing management and strategy A reader |
| title_full | Marketing management and strategy A reader Hrsg. von Philip Kotler* |
| title_fullStr | Marketing management and strategy A reader Hrsg. von Philip Kotler* |
| title_full_unstemmed | Marketing management and strategy A reader Hrsg. von Philip Kotler* |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | A reader |
| topic | Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingstrategie Marketingmanagement Aufsatzsammlung |
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