APA (7th ed.) Citation

(1980). Marketing management and strategy: A reader (Rev. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Marketing Management and Strategy: A Reader. Rev. ed. Englewood Cliffs, N.J: Prentice-Hall, 1980.

MLA (9th ed.) Citation

Marketing Management and Strategy: A Reader. Rev. ed. Prentice-Hall, 1980.