Marketing research: Methodological foundations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
Dryden Press
1983
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XXI, 756 S. graph. Darst. |
| ISBN: | 003060608X |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Churchill, Gilbert A. |
| author_facet | Churchill, Gilbert A. |
| author_role | aut |
| author_sort | Churchill, Gilbert A. |
| author_variant | g a c ga gac |
| building | Verbundindex |
| bvnumber | BV003624714 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)9040480 (DE-599)BVBBV003624714 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV003624714 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:56Z |
| institution | BVB |
| isbn | 003060608X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002308955 |
| oclc_num | 9040480 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-703 DE-706 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-703 DE-706 DE-188 |
| physical | XXI, 756 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Churchill, Gilbert A. Verfasser aut Marketing research Methodological foundations 3. ed. Chicago u.a. Dryden Press 1983 XXI, 756 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Methode (DE-588)4038971-6 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Churchill, Gilbert A. Marketing research Methodological foundations Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4038971-6 (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing research Methodological foundations |
| title_auth | Marketing research Methodological foundations |
| title_exact_search | Marketing research Methodological foundations |
| title_full | Marketing research Methodological foundations |
| title_fullStr | Marketing research Methodological foundations |
| title_full_unstemmed | Marketing research Methodological foundations |
| title_short | Marketing research |
| title_sort | marketing research methodological foundations |
| title_sub | Methodological foundations |
| topic | Marketing - Recherche Marketing research Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Recherche Marketing research Marktforschung Methode Marketingforschung Marketing Einführung |
| work_keys_str_mv | AT churchillgilberta marketingresearchmethodologicalfoundations |