APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1978). Consumer behavior. Prentice-Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Englewood Cliffs, N.J: Prentice-Hall, 1978.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Prentice-Hall, 1978.