Marketing communications:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1986
|
| Edition: | 1. print. |
| Subjects: | |
| Physical Description: | XIII, 450 S. Ill., graph. Darst., Kt. |
| ISBN: | 0135570913 |
Staff View
MARC
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Record in the Search Index
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| author | Anderson, Patricia M. Rubin, Leonard G. |
| author_facet | Anderson, Patricia M. Rubin, Leonard G. |
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| author_sort | Anderson, Patricia M. |
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| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV003613277 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0135570913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002301255 |
| oclc_num | 12554646 |
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| physical | XIII, 450 S. Ill., graph. Darst., Kt. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Anderson, Patricia M. Verfasser aut Marketing communications Patricia M. Anderson ; Leonard G. Rubin 1. print. Englewood Cliffs, NJ Prentice-Hall 1986 XIII, 450 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Communication en marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Rubin, Leonard G. Verfasser aut |
| spellingShingle | Anderson, Patricia M. Rubin, Leonard G. Marketing communications Communication en marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_fullStr | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_full_unstemmed | Marketing communications Patricia M. Anderson ; Leonard G. Rubin |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Communication en marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication en marketing Communication in marketing Kommunikation Marketing |
| work_keys_str_mv | AT andersonpatriciam marketingcommunications AT rubinleonardg marketingcommunications |