Marketing decisions for new and mature products: planning, development, and control
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus u.a.
Merrill
1984
|
| Subjects: | |
| Physical Description: | XII, 424 S. zahlr. graph. Darst. |
| ISBN: | 067520092X |
Staff View
MARC
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Record in the Search Index
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| author | Hisrich, Robert D. 1944- Peters, Michael P. |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV003613186 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 624 |
| ctrlnum | (OCoLC)10287967 (DE-599)BVBBV003613186 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003613186 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 067520092X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002301198 |
| oclc_num | 10287967 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-11 |
| owner_facet | DE-384 DE-703 DE-11 |
| physical | XII, 424 S. zahlr. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Merrill |
| record_format | marc |
| spelling | Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Marketing decisions for new and mature products planning, development, and control Robert D. Hisrich and Michael P. Peters Columbus u.a. Merrill 1984 XII, 424 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier New products Product management Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktplanung (DE-588)4135135-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s Peters, Michael P. Verfasser (DE-588)170127923 aut |
| spellingShingle | Hisrich, Robert D. 1944- Peters, Michael P. Marketing decisions for new and mature products planning, development, and control New products Product management Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd Produktplanung (DE-588)4135135-6 gnd |
| subject_GND | (DE-588)4171552-4 (DE-588)4047346-6 (DE-588)4037589-4 (DE-588)4135135-6 |
| title | Marketing decisions for new and mature products planning, development, and control |
| title_auth | Marketing decisions for new and mature products planning, development, and control |
| title_exact_search | Marketing decisions for new and mature products planning, development, and control |
| title_full | Marketing decisions for new and mature products planning, development, and control Robert D. Hisrich and Michael P. Peters |
| title_fullStr | Marketing decisions for new and mature products planning, development, and control Robert D. Hisrich and Michael P. Peters |
| title_full_unstemmed | Marketing decisions for new and mature products planning, development, and control Robert D. Hisrich and Michael P. Peters |
| title_short | Marketing decisions for new and mature products |
| title_sort | marketing decisions for new and mature products planning development and control |
| title_sub | planning, development, and control |
| topic | New products Product management Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Marketing (DE-588)4037589-4 gnd Produktplanung (DE-588)4135135-6 gnd |
| topic_facet | New products Product management Neues Produkt Produktinnovation Marketing Produktplanung |
| work_keys_str_mv | AT hisrichrobertd marketingdecisionsfornewandmatureproductsplanningdevelopmentandcontrol AT petersmichaelp marketingdecisionsfornewandmatureproductsplanningdevelopmentandcontrol |