APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1984). Marketing decisions for new and mature products: Planning, development, and control. Merrill.

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Columbus u.a: Merrill, 1984.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Merrill, 1984.

Warning: These citations may not always be 100% accurate.