APA-Zitierstil (7. Ausg.)

Hisrich, R. D., & Peters, M. P. (1984). Marketing decisions for new and mature products: Planning, development, and control. Merrill.

Chicago-Zitierstil (17. Ausg.)

Hisrich, Robert D., und Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Columbus u.a: Merrill, 1984.

MLA-Zitierstil (9. Ausg.)

Hisrich, Robert D., und Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Merrill, 1984.