Strategic marketing: cases and applications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1983
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXI, 803 S. graph. Darst. |
| ISBN: | 0256033714 |
Internformat
MARC
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| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b cases and applications |c David W. Cravens ; Charles W. Lamb* |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1983 | |
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Datensatz im Suchindex
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|---|---|
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| author | Cravens, David W. Lamb, Charles W. 1944- |
| author_GND | (DE-588)137931328 |
| author_facet | Cravens, David W. Lamb, Charles W. 1944- |
| author_role | aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc c w l cw cwl |
| building | Verbundindex |
| bvnumber | BV003612577 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)630897173 (DE-599)BVBBV003612577 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003612577 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:45Z |
| institution | BVB |
| isbn | 0256033714 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002300845 |
| oclc_num | 630897173 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XXI, 803 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* 2. ed. Homewood, Ill. Irwin 1983 XXI, 803 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Strategic marketing cases and applications Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing cases and applications |
| title_auth | Strategic marketing cases and applications |
| title_exact_search | Strategic marketing cases and applications |
| title_full | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_fullStr | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_full_unstemmed | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_short | Strategic marketing |
| title_sort | strategic marketing cases and applications |
| title_sub | cases and applications |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategisches Management Marketing Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketingcasesandapplications AT lambcharlesw strategicmarketingcasesandapplications |