APA-Zitierstil (7. Ausg.)

Jefkins, F. (1982). Introduction to marketing, advertising and public relations (1. publ.). MacMillan.

Chicago-Zitierstil (17. Ausg.)

Jefkins, Frank. Introduction to Marketing, Advertising and Public Relations. 1. publ. London u.a: MacMillan, 1982.

MLA-Zitierstil (9. Ausg.)

Jefkins, Frank. Introduction to Marketing, Advertising and Public Relations. 1. publ. MacMillan, 1982.