Consumer behavior: Concepts and applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y.
McGraw-Hill
1979
|
| Series: | McGraw-Hill series in marketing.
|
| Subjects: | |
| Physical Description: | XI,545 S. Ill., graph.Darst. |
| ISBN: | 0070387532 |
Staff View
MARC
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| author_facet | Loudon, David L. Della Bitta, Albert J. |
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| dewey-sort | 3658.8 234 |
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| id | DE-604.BV003608462 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:02:41Z |
| institution | BVB |
| isbn | 0070387532 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002298077 |
| oclc_num | 4495345 |
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| physical | XI,545 S. Ill., graph.Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing. |
| spelling | Loudon, David L. Verfasser aut Consumer behavior Concepts and applications David L. Loudon ; Albert J. DellaBitta* New York, N.Y. McGraw-Hill 1979 XI,545 S. Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Consommateurs Consommateurs - Cas, Études de Consommateurs - Préférences - Cas, Études de ram Consumer behavior Consumer behavior Case studies Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s DE-604 Della Bitta, Albert J. Verfasser aut |
| spellingShingle | Loudon, David L. Della Bitta, Albert J. Consumer behavior Concepts and applications Consommateurs Consommateurs - Cas, Études de Consommateurs - Préférences - Cas, Études de ram Consumer behavior Consumer behavior Case studies Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4522595-3 |
| title | Consumer behavior Concepts and applications |
| title_auth | Consumer behavior Concepts and applications |
| title_exact_search | Consumer behavior Concepts and applications |
| title_full | Consumer behavior Concepts and applications David L. Loudon ; Albert J. DellaBitta* |
| title_fullStr | Consumer behavior Concepts and applications David L. Loudon ; Albert J. DellaBitta* |
| title_full_unstemmed | Consumer behavior Concepts and applications David L. Loudon ; Albert J. DellaBitta* |
| title_short | Consumer behavior |
| title_sort | consumer behavior concepts and applications |
| title_sub | Concepts and applications |
| topic | Consommateurs Consommateurs - Cas, Études de Consommateurs - Préférences - Cas, Études de ram Consumer behavior Consumer behavior Case studies Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs Consommateurs - Cas, Études de Consommateurs - Préférences - Cas, Études de Consumer behavior Consumer behavior Case studies Verbraucherverhalten Fallstudiensammlung |
| work_keys_str_mv | AT loudondavidl consumerbehaviorconceptsandapplications AT dellabittaalbertj consumerbehaviorconceptsandapplications |