Holdings: Direct marketing, direct selling, and the mature consumer

Direct marketing, direct selling, and the mature consumer: a research study

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Bibliographic Details
Main Authors:	Lumpkin, James R. (Author), Caballero, Marjorie J. (Author), Chonko, Lawrence B. (Author)
Format:	Book
Language:	English
Published:	New York u.a. Quorum Books 1989
Edition:	1. publ.
Subjects:	Consommateurs - Comportement Marketing direct Vente directe Direct marketing Direct selling Older consumers Verbraucherverhalten Direktmarketing Alter Direktverkauf Direktvertrieb
Physical Description:	XVIII, 222 S. graph. Darst.
ISBN:	089930298X

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MARC


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245	1	0	\|a Direct marketing, direct selling, and the mature consumer \|b a research study \|c James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko
250			\|a 1. publ.
264		1	\|a New York u.a. \|b Quorum Books \|c 1989
300			\|a XVIII, 222 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
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338			\|b nc \|2 rdacarrier
650		7	\|a Consommateurs - Comportement \|2 ram
650		7	\|a Marketing direct \|2 ram
650		7	\|a Vente directe \|2 ram
650		4	\|a Direct marketing
650		4	\|a Direct selling
650		4	\|a Older consumers
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Direktmarketing \|0 (DE-588)4012421-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Alter \|0 (DE-588)4001446-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Direktverkauf \|0 (DE-588)4196510-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Direktvertrieb \|0 (DE-588)4150136-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Direktverkauf \|0 (DE-588)4196510-3 \|D s
689	0	1	\|a Direktmarketing \|0 (DE-588)4012421-6 \|D s
689	0	2	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	0		\|5 DE-604
689	1	0	\|a Direktvertrieb \|0 (DE-588)4150136-6 \|D s
689	1		\|5 DE-604
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689	2		\|8 1\p \|5 DE-604
700	1		\|a Caballero, Marjorie J. \|e Verfasser \|4 aut
700	1		\|a Chonko, Lawrence B. \|e Verfasser \|4 aut
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883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

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author	Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B.
author_facet	Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B.
author_role	aut aut aut
author_sort	Lumpkin, James R.
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building	Verbundindex
bvnumber	BV003561959
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.126
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callnumber-subject	HF - Commerce
classification_rvk	QP 621
ctrlnum	(OCoLC)18225596 (DE-599)BVBBV003561959
dewey-full	658.8/348
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/348
dewey-search	658.8/348
dewey-sort	3658.8 3348
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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illustrated	Illustrated
indexdate	2024-07-09T16:01:55Z
institution	BVB
isbn	089930298X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002265885
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physical	XVIII, 222 S. graph. Darst.
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spelling	Lumpkin, James R. Verfasser aut Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko 1. publ. New York u.a. Quorum Books 1989 XVIII, 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Direktverkauf (DE-588)4196510-3 gnd rswk-swf Direktvertrieb (DE-588)4150136-6 gnd rswk-swf Direktverkauf (DE-588)4196510-3 s Direktmarketing (DE-588)4012421-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Direktvertrieb (DE-588)4150136-6 s Alter (DE-588)4001446-0 s 1\p DE-604 Caballero, Marjorie J. Verfasser aut Chonko, Lawrence B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B. Direct marketing, direct selling, and the mature consumer a research study Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Verbraucherverhalten (DE-588)4062644-1 gnd Direktmarketing (DE-588)4012421-6 gnd Alter (DE-588)4001446-0 gnd Direktverkauf (DE-588)4196510-3 gnd Direktvertrieb (DE-588)4150136-6 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4012421-6 (DE-588)4001446-0 (DE-588)4196510-3 (DE-588)4150136-6
title	Direct marketing, direct selling, and the mature consumer a research study
title_auth	Direct marketing, direct selling, and the mature consumer a research study
title_exact_search	Direct marketing, direct selling, and the mature consumer a research study
title_full	Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko
title_fullStr	Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko
title_full_unstemmed	Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko
title_short	Direct marketing, direct selling, and the mature consumer
title_sort	direct marketing direct selling and the mature consumer a research study
title_sub	a research study
topic	Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Verbraucherverhalten (DE-588)4062644-1 gnd Direktmarketing (DE-588)4012421-6 gnd Alter (DE-588)4001446-0 gnd Direktverkauf (DE-588)4196510-3 gnd Direktvertrieb (DE-588)4150136-6 gnd
topic_facet	Consommateurs - Comportement Marketing direct Vente directe Direct marketing Direct selling Older consumers Verbraucherverhalten Direktmarketing Alter Direktverkauf Direktvertrieb
work_keys_str_mv	AT lumpkinjamesr directmarketingdirectsellingandthematureconsumeraresearchstudy AT caballeromarjoriej directmarketingdirectsellingandthematureconsumeraresearchstudy AT chonkolawrenceb directmarketingdirectsellingandthematureconsumeraresearchstudy

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