APA (7th ed.) Citation

Cummins, J. (1989). Sales promotion: How to create and implement campaigns that really work (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

Cummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. 1. publ. London: Kogan Page, 1989.

MLA (9th ed.) Citation

Cummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. 1. publ. Kogan Page, 1989.

Warning: These citations may not always be 100% accurate.