Holdings: Marketing management

Marketing management:

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Bibliographic Details
Main Authors:	Cravens, David W. (Author), Hills, Gerald E. (Author), Woodruff, Robert B. (Author)
Format:	Book
Language:	English
Published:	Homewood, Ill. Irwin 1987
Subjects:	Marketing - Gestion Marketing > Management Marketingmanagement
Physical Description:	XX, 714 S. Ill., graph. Darst.
ISBN:	0256055475

Staff View

MARC


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Record in the Search Index

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author_facet	Cravens, David W. Hills, Gerald E. Woodruff, Robert B.
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dewey-ones	658 - General management
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dewey-search	658.8
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV003554369
illustrated	Illustrated
indexdate	2024-07-09T16:01:48Z
institution	BVB
isbn	0256055475
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002260198
oclc_num	247295998
open_access_boolean
owner	DE-384 DE-945 DE-188
owner_facet	DE-384 DE-945 DE-188
physical	XX, 714 S. Ill., graph. Darst.
publishDate	1987
publishDateSearch	1987
publishDateSort	1987
publisher	Irwin
record_format	marc
spelling	Cravens, David W. Verfasser aut Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff Homewood, Ill. Irwin 1987 XX, 714 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser aut
spellingShingle	Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing management Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_fullStr	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_full_unstemmed	Marketing management David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
title_short	Marketing management
title_sort	marketing management
topic	Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing - Gestion Marketing Management Marketingmanagement
work_keys_str_mv	AT cravensdavidw marketingmanagement AT hillsgeralde marketingmanagement AT woodruffrobertb marketingmanagement

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