APA (7th ed.) Citation

(1987). A collection of cases in marketing management (2. ed.). West Publ. Co.

Chicago Style (17th ed.) Citation

A Collection of Cases in Marketing Management. 2. ed. St. Paul u.a: West Publ. Co, 1987.

MLA (9th ed.) Citation

A Collection of Cases in Marketing Management. 2. ed. West Publ. Co, 1987.