Advertising media: a managerial approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1988
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XII, 452 S. Ill., graph. Darst. |
| ISBN: | 0256059888 |
Staff View
MARC
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| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1988 | |
| 300 | |a XII, 452 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | McGann, Anthony F. Russell, J. Thomas |
| author_facet | McGann, Anthony F. Russell, J. Thomas |
| author_role | aut aut |
| author_sort | McGann, Anthony F. |
| author_variant | a f m af afm j t r jt jtr |
| building | Verbundindex |
| bvnumber | BV003545164 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)17394994 (DE-599)BVBBV003545164 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV003545164 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:01:39Z |
| institution | BVB |
| isbn | 0256059888 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002253272 |
| oclc_num | 17394994 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XII, 452 S. Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Irwin |
| record_format | marc |
| spelling | McGann, Anthony F. Verfasser aut Advertising media a managerial approach Anthony F. McGann ; J. Thomas Russell 2. ed. Homewood, Ill. Irwin 1988 XII, 452 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias Advertising media planning Massenmedien (DE-588)4037877-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Werbung (DE-588)4065541-6 s DE-604 Russell, J. Thomas Verfasser aut |
| spellingShingle | McGann, Anthony F. Russell, J. Thomas Advertising media a managerial approach Plans médias Advertising media planning Massenmedien (DE-588)4037877-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4065541-6 |
| title | Advertising media a managerial approach |
| title_auth | Advertising media a managerial approach |
| title_exact_search | Advertising media a managerial approach |
| title_full | Advertising media a managerial approach Anthony F. McGann ; J. Thomas Russell |
| title_fullStr | Advertising media a managerial approach Anthony F. McGann ; J. Thomas Russell |
| title_full_unstemmed | Advertising media a managerial approach Anthony F. McGann ; J. Thomas Russell |
| title_short | Advertising media |
| title_sort | advertising media a managerial approach |
| title_sub | a managerial approach |
| topic | Plans médias Advertising media planning Massenmedien (DE-588)4037877-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Plans médias Advertising media planning Massenmedien Werbung |
| work_keys_str_mv | AT mcgannanthonyf advertisingmediaamanagerialapproach AT russelljthomas advertisingmediaamanagerialapproach |