The advertiser's handbook for budget determination:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. u.a.
Lexington Books
1988
|
| Subjects: | |
| Physical Description: | XIII, 235 S. graph. Darst. |
| ISBN: | 0669181390 |
Staff View
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| 337 | |b n |2 rdamedia | ||
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Record in the Search Index
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| author | Broadbent, Simon |
| author_facet | Broadbent, Simon |
| author_role | aut |
| author_sort | Broadbent, Simon |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV003544957 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)17954389 (DE-599)BVBBV003544957 |
| dewey-full | 659.1/068/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/068/1 |
| dewey-search | 659.1/068/1 |
| dewey-sort | 3659.1 268 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003544957 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:01:39Z |
| institution | BVB |
| isbn | 0669181390 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002253146 |
| oclc_num | 17954389 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XIII, 235 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Broadbent, Simon Verfasser aut The advertiser's handbook for budget determination Lexington, Mass. u.a. Lexington Books 1988 XIII, 235 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Advertising Costs Advertising Finance Finanzierung (DE-588)4017182-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Finanzierung (DE-588)4017182-6 s DE-604 |
| spellingShingle | Broadbent, Simon The advertiser's handbook for budget determination Advertising media planning Advertising Costs Advertising Finance Finanzierung (DE-588)4017182-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4017182-6 (DE-588)4065541-6 |
| title | The advertiser's handbook for budget determination |
| title_auth | The advertiser's handbook for budget determination |
| title_exact_search | The advertiser's handbook for budget determination |
| title_full | The advertiser's handbook for budget determination |
| title_fullStr | The advertiser's handbook for budget determination |
| title_full_unstemmed | The advertiser's handbook for budget determination |
| title_short | The advertiser's handbook for budget determination |
| title_sort | the advertiser s handbook for budget determination |
| topic | Advertising media planning Advertising Costs Advertising Finance Finanzierung (DE-588)4017182-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Advertising Costs Advertising Finance Finanzierung Werbung |
| work_keys_str_mv | AT broadbentsimon theadvertisershandbookforbudgetdetermination |