APA (7th ed.) Citation

Bobrow, E. E., & Shafer, D. W. (1987). Pioneering new products: A market survival guide. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Bobrow, Edwin E., and Dennis W. Shafer. Pioneering New Products: A Market Survival Guide. Homewood, Ill: Dow Jones-Irwin, 1987.

MLA (9th ed.) Citation

Bobrow, Edwin E., and Dennis W. Shafer. Pioneering New Products: A Market Survival Guide. Dow Jones-Irwin, 1987.