Principles of marketing management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
SRA
1986
|
| Subjects: | |
| Physical Description: | XXII, 730 S. Ill., graph. Darst. |
| ISBN: | 0574193359 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Bagozzi, Richard P. |
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| callnumber-search | HF5415.13 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV003498431 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:52Z |
| institution | BVB |
| isbn | 0574193359 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002217677 |
| oclc_num | 11812446 |
| open_access_boolean | |
| owner | DE-384 DE-945 DE-188 |
| owner_facet | DE-384 DE-945 DE-188 |
| physical | XXII, 730 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | SRA |
| record_format | marc |
| spelling | Bagozzi, Richard P. Verfasser aut Principles of marketing management Chicago u.a. SRA 1986 XXII, 730 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bagozzi, Richard P. Principles of marketing management Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing management |
| title_auth | Principles of marketing management |
| title_exact_search | Principles of marketing management |
| title_full | Principles of marketing management |
| title_fullStr | Principles of marketing management |
| title_full_unstemmed | Principles of marketing management |
| title_short | Principles of marketing management |
| title_sort | principles of marketing management |
| topic | Marketing - Gestion Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketingmanagement Marketing Einführung |
| work_keys_str_mv | AT bagozzirichardp principlesofmarketingmanagement |