Promotional management:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1986
|
| Subjects: | |
| Physical Description: | XIII, 578 S. Ill., graph. Darst. |
| ISBN: | 0137310196 |
Staff View
MARC
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| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1986 | |
| 300 | |a XIII, 578 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 7 | |a Verkooptechnieken |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Sales promotion | |
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| 700 | 1 | |a Galper, Morton |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002214561 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Govoni, Norman A. P. 1938- Eng, Robert J. Galper, Morton |
| author_GND | (DE-588)128690461 |
| author_facet | Govoni, Norman A. P. 1938- Eng, Robert J. Galper, Morton |
| author_role | aut aut aut |
| author_sort | Govoni, Norman A. P. 1938- |
| author_variant | n a p g nap napg r j e rj rje m g mg |
| building | Verbundindex |
| bvnumber | BV003494130 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)12052234 (DE-599)BVBBV003494130 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003494130 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:47Z |
| institution | BVB |
| isbn | 0137310196 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002214561 |
| oclc_num | 12052234 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-188 |
| physical | XIII, 578 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Govoni, Norman A. P. 1938- Verfasser (DE-588)128690461 aut Promotional management Norman Govoni ; Robert Eng ; Morton Galper Englewood Cliffs, NJ Prentice-Hall 1986 XIII, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing ram Ventes - Promotion ram Verkooptechnieken gtt Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s DE-604 Eng, Robert J. Verfasser aut Galper, Morton Verfasser aut |
| spellingShingle | Govoni, Norman A. P. 1938- Eng, Robert J. Galper, Morton Promotional management Marketing ram Ventes - Promotion ram Verkooptechnieken gtt Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 |
| title | Promotional management |
| title_auth | Promotional management |
| title_exact_search | Promotional management |
| title_full | Promotional management Norman Govoni ; Robert Eng ; Morton Galper |
| title_fullStr | Promotional management Norman Govoni ; Robert Eng ; Morton Galper |
| title_full_unstemmed | Promotional management Norman Govoni ; Robert Eng ; Morton Galper |
| title_short | Promotional management |
| title_sort | promotional management |
| topic | Marketing ram Ventes - Promotion ram Verkooptechnieken gtt Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Ventes - Promotion Verkooptechnieken Sales promotion Sales-promotion |
| work_keys_str_mv | AT govoninormanap promotionalmanagement AT engrobertj promotionalmanagement AT galpermorton promotionalmanagement |