APA (7th ed.) Citation

Frankel, B., & Phillips, H. W. (1986). Your advertising's great, how's business?: The revolution in sales promotion. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Frankel, Bud, and H. W. Phillips. Your Advertising's Great, How's Business?: The Revolution in Sales Promotion. Homewood, Ill: Dow Jones-Irwin, 1986.

MLA (9th ed.) Citation

Frankel, Bud, and H. W. Phillips. Your Advertising's Great, How's Business?: The Revolution in Sales Promotion. Dow Jones-Irwin, 1986.