Advertising media models: a practical guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. u.a.
Lexington Books
1986
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| Subjects: | |
| Physical Description: | X, 159 S. graph. Darst. |
| ISBN: | 0669093750 |
Staff View
MARC
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| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1986 | |
| 300 | |a X, 159 S. |b graph. Darst. | ||
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Record in the Search Index
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| author | Rust, Roland T. |
| author_facet | Rust, Roland T. |
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| building | Verbundindex |
| bvnumber | BV003481499 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 QP 650 |
| ctrlnum | (OCoLC)13328131 (DE-599)BVBBV003481499 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003481499 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:36Z |
| institution | BVB |
| isbn | 0669093750 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002205718 |
| oclc_num | 13328131 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-384 DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | X, 159 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Rust, Roland T. Verfasser aut Advertising media models a practical guide Roland T. Rust Lexington, Mass. u.a. Lexington Books 1986 X, 159 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s Mathematisches Modell (DE-588)4114528-8 s DE-604 |
| spellingShingle | Rust, Roland T. Advertising media models a practical guide Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4169187-8 (DE-588)4114528-8 |
| title | Advertising media models a practical guide |
| title_auth | Advertising media models a practical guide |
| title_exact_search | Advertising media models a practical guide |
| title_full | Advertising media models a practical guide Roland T. Rust |
| title_fullStr | Advertising media models a practical guide Roland T. Rust |
| title_full_unstemmed | Advertising media models a practical guide Roland T. Rust |
| title_short | Advertising media models |
| title_sort | advertising media models a practical guide |
| title_sub | a practical guide |
| topic | Campagnes publicitaires ram Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung (DE-588)4065541-6 gnd Medien (DE-588)4169187-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Campagnes publicitaires Plans médias - Modèles mathématiques Mathematisches Modell Advertising media planning Mathematical models Werbung Medien |
| work_keys_str_mv | AT rustrolandt advertisingmediamodelsapracticalguide |