APA (7th ed.) Citation

Rust, R. T. (1986). Advertising media models: A practical guide. Lexington Books.

Chicago Style (17th ed.) Citation

Rust, Roland T. Advertising Media Models: A Practical Guide. Lexington, Mass. u.a: Lexington Books, 1986.

MLA (9th ed.) Citation

Rust, Roland T. Advertising Media Models: A Practical Guide. Lexington Books, 1986.