The effective use of advertising media: a practical handbook
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
London u.a.
Hutchinson
1985
|
| Edition: | 2. ed. |
| Series: | Business books
|
| Subjects: | |
| Physical Description: | XVII, 272 S. |
| ISBN: | 0091507413 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Davis, Martyn P. |
| author_facet | Davis, Martyn P. |
| author_role | aut |
| author_sort | Davis, Martyn P. |
| author_variant | m p d mp mpd |
| building | Verbundindex |
| bvnumber | BV003480072 |
| classification_rvk | QP 630 QP 632 |
| ctrlnum | (OCoLC)631249011 (DE-599)BVBBV003480072 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV003480072 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:34Z |
| institution | BVB |
| isbn | 0091507413 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002204702 |
| oclc_num | 631249011 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-83 |
| owner_facet | DE-384 DE-739 DE-83 |
| physical | XVII, 272 S. |
| psigel | TUB-nveb |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Hutchinson |
| record_format | marc |
| series2 | Business books |
| spelling | Davis, Martyn P. Verfasser aut The effective use of advertising media a practical handbook 2. ed. London u.a. Hutchinson 1985 XVII, 272 S. txt rdacontent n rdamedia nc rdacarrier Business books Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeplanung (DE-588)4130474-3 s Werbeträger (DE-588)4133377-9 s 1\p DE-604 Werbemittel (DE-588)4133375-5 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, Martyn P. The effective use of advertising media a practical handbook Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4133377-9 (DE-588)4133375-5 |
| title | The effective use of advertising media a practical handbook |
| title_auth | The effective use of advertising media a practical handbook |
| title_exact_search | The effective use of advertising media a practical handbook |
| title_full | The effective use of advertising media a practical handbook |
| title_fullStr | The effective use of advertising media a practical handbook |
| title_full_unstemmed | The effective use of advertising media a practical handbook |
| title_short | The effective use of advertising media |
| title_sort | the effective use of advertising media a practical handbook |
| title_sub | a practical handbook |
| topic | Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Werbung Werbeplanung Medien Werbeträger Werbemittel |
| work_keys_str_mv | AT davismartynp theeffectiveuseofadvertisingmediaapracticalhandbook |