APA-Zitierstil (7. Ausg.)

Davis, M. P. (1985). The effective use of advertising media: A practical handbook (2. ed.). Hutchinson.

Chicago-Zitierstil (17. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 2. ed. London u.a: Hutchinson, 1985.

MLA-Zitierstil (9. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 2. ed. Hutchinson, 1985.