Advertising: policy and practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Holt, Rinehart and Winston
1984
|
| Subjects: | |
| Physical Description: | X, 165 S. |
| ISBN: | 0039105601 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Driver, John C. Foxall, Gordon R. 1949- |
| author_GND | (DE-588)139326499 |
| author_facet | Driver, John C. Foxall, Gordon R. 1949- |
| author_role | aut aut |
| author_sort | Driver, John C. |
| author_variant | j c d jc jcd g r f gr grf |
| building | Verbundindex |
| bvnumber | BV003459464 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)11746431 (DE-599)BVBBV003459464 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003459464 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:00:15Z |
| institution | BVB |
| isbn | 0039105601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002190539 |
| oclc_num | 11746431 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | X, 165 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Holt, Rinehart and Winston |
| record_format | marc |
| spelling | Driver, John C. Verfasser aut Advertising policy and practice John C. Driver ; Gordon R. Foxall* London u.a. Holt, Rinehart and Winston 1984 X, 165 S. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut |
| spellingShingle | Driver, John C. Foxall, Gordon R. 1949- Advertising policy and practice Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising policy and practice |
| title_auth | Advertising policy and practice |
| title_exact_search | Advertising policy and practice |
| title_full | Advertising policy and practice John C. Driver ; Gordon R. Foxall* |
| title_fullStr | Advertising policy and practice John C. Driver ; Gordon R. Foxall* |
| title_full_unstemmed | Advertising policy and practice John C. Driver ; Gordon R. Foxall* |
| title_short | Advertising |
| title_sort | advertising policy and practice |
| title_sub | policy and practice |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT driverjohnc advertisingpolicyandpractice AT foxallgordonr advertisingpolicyandpractice |