Cases in advertising and promotion management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1983
|
| Schlagworte: | |
| Beschreibung: | VIII, 256 S. Ill., graph. Darst. |
| ISBN: | 0471875074 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV003457749 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Patti, Charles H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in advertising and promotion management |c Charles H. Patti ; John H. Murphy* |
| 264 | 1 | |a New York u.a. |b Wiley |c 1983 | |
| 300 | |a VIII, 256 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité - Cas, Études de | |
| 650 | 4 | |a Ventes - Promotion - Cas, Études de | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
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| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Murphy, John H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002189350 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Patti, Charles H. Murphy, John H. |
| author_facet | Patti, Charles H. Murphy, John H. |
| author_role | aut aut |
| author_sort | Patti, Charles H. |
| author_variant | c h p ch chp j h m jh jhm |
| building | Verbundindex |
| bvnumber | BV003457749 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)9196546 (DE-599)BVBBV003457749 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV003457749 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:00:13Z |
| institution | BVB |
| isbn | 0471875074 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002189350 |
| oclc_num | 9196546 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | VIII, 256 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| spelling | Patti, Charles H. Verfasser aut Cases in advertising and promotion management Charles H. Patti ; John H. Murphy* New York u.a. Wiley 1983 VIII, 256 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Sales-promotion (DE-588)4076968-9 s DE-604 Werbung (DE-588)4065541-6 s Murphy, John H. Verfasser aut |
| spellingShingle | Patti, Charles H. Murphy, John H. Cases in advertising and promotion management Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Cases in advertising and promotion management |
| title_auth | Cases in advertising and promotion management |
| title_exact_search | Cases in advertising and promotion management |
| title_full | Cases in advertising and promotion management Charles H. Patti ; John H. Murphy* |
| title_fullStr | Cases in advertising and promotion management Charles H. Patti ; John H. Murphy* |
| title_full_unstemmed | Cases in advertising and promotion management Charles H. Patti ; John H. Murphy* |
| title_short | Cases in advertising and promotion management |
| title_sort | cases in advertising and promotion management |
| topic | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Cas, Études de Ventes - Promotion - Cas, Études de Advertising Case studies Sales promotion Case studies Sales-promotion Werbung Fallstudiensammlung |
| work_keys_str_mv | AT patticharlesh casesinadvertisingandpromotionmanagement AT murphyjohnh casesinadvertisingandpromotionmanagement |