APA-Zitierstil (7. Ausg.)

Luther, W. M. (1982). The marketing plan: How to prepare and implement it (2. print.). Amacom.

Chicago-Zitierstil (17. Ausg.)

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 2. print. New York: Amacom, 1982.

MLA-Zitierstil (9. Ausg.)

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 2. print. Amacom, 1982.