Contemporary advertising:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Illinois
Irwin
1982
|
| Subjects: | |
| Physical Description: | XXIV, 808 S.: zahlr. Ill., graph. Darst. 1 Schallplatte |
| ISBN: | 0256027366 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Bovée, Courtland L. Arens, William F. |
| author_facet | Bovée, Courtland L. Arens, William F. |
| author_role | aut aut |
| author_sort | Bovée, Courtland L. |
| author_variant | c l b cl clb w f a wf wfa |
| building | Verbundindex |
| bvnumber | BV003438197 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)8533103 (DE-599)BVBBV003438197 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV003438197 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:59:56Z |
| institution | BVB |
| isbn | 0256027366 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002176118 |
| oclc_num | 8533103 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XXIV, 808 S.: zahlr. Ill., graph. Darst. 1 Schallplatte |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Irwin |
| record_format | marc |
| spelling | Bovée, Courtland L. Verfasser aut Contemporary advertising Courtland L. Bovée ; William F. Arens* Homewood, Illinois Irwin 1982 XXIV, 808 S.: zahlr. Ill., graph. Darst. 1 Schallplatte txt rdacontent n rdamedia nc rdacarrier Publicidad Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Arens, William F. Verfasser aut |
| spellingShingle | Bovée, Courtland L. Arens, William F. Contemporary advertising Publicidad Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_fullStr | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_full_unstemmed | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Publicidad Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicidad Publicité Advertising Werbung Einführung |
| work_keys_str_mv | AT boveecourtlandl contemporaryadvertising AT arenswilliamf contemporaryadvertising |