APA (7th ed.) Citation

Bovée, C. L., & Arens, W. F. (1982). Contemporary advertising. Irwin.

Chicago Style (17th ed.) Citation

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. Homewood, Illinois: Irwin, 1982.

MLA (9th ed.) Citation

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. Irwin, 1982.