APA (7th ed.) Citation

Kreps, D. M., & Wilson, R. (1980). On the chain-store paradox and predation: Reputation for toughness.

Chicago Style (17th ed.) Citation

Kreps, David M., and Robert Wilson. On the Chain-store Paradox and Predation: Reputation for Toughness. Stanford, Calif, 1980.

MLA (9th ed.) Citation

Kreps, David M., and Robert Wilson. On the Chain-store Paradox and Predation: Reputation for Toughness. 1980.