Marketing and economic performance: Meaning and measurement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
MSI
1972
|
| Schriftenreihe: | Marketing Science Institute <Cambridge, Mass.>: Report.
72,114. |
| Schlagworte: | |
| Beschreibung: | 27 Bl. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV003383444 | ||
| 003 | DE-604 | ||
| 005 | 20170327 | ||
| 007 | t | ||
| 008 | 900725s1972 |||| 00||| eng d | ||
| 035 | |a (OCoLC)1854198 | ||
| 035 | |a (DE-599)BVBBV003383444 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 | ||
| 050 | 0 | |a HF5415 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 245 | 1 | 0 | |a Marketing and economic performance |b Meaning and measurement |
| 264 | 1 | |a Cambridge, Mass. |b MSI |c 1972 | |
| 300 | |a 27 Bl. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing Science Institute <Cambridge, Mass.>: Report. |v 72,114. | |
| 650 | 4 | |a Marketing | |
| 830 | 0 | |a Marketing Science Institute <Cambridge, Mass.>: Report. |v 72,114. |w (DE-604)BV002814091 |9 72,114. | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002138365 | ||
Datensatz im Suchindex
| _version_ | 1804117732713562112 |
|---|---|
| any_adam_object | |
| author | Buzzell, Robert Dow 1933- |
| author_GND | (DE-588)170036006 |
| author_facet | Buzzell, Robert Dow 1933- |
| author_role | aut |
| author_sort | Buzzell, Robert Dow 1933- |
| author_variant | r d b rd rdb |
| building | Verbundindex |
| bvnumber | BV003383444 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1854198 (DE-599)BVBBV003383444 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00965nam a2200301 cb4500</leader><controlfield tag="001">BV003383444</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170327 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1972 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1854198</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003383444</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Buzzell, Robert Dow</subfield><subfield code="d">1933-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170036006</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing and economic performance</subfield><subfield code="b">Meaning and measurement</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">MSI</subfield><subfield code="c">1972</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">27 Bl.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report.</subfield><subfield code="v">72,114.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report.</subfield><subfield code="v">72,114.</subfield><subfield code="w">(DE-604)BV002814091</subfield><subfield code="9">72,114.</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002138365</subfield></datafield></record></collection> |
| id | DE-604.BV003383444 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:59:05Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002138365 |
| oclc_num | 1854198 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | 27 Bl. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | MSI |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report. |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report. |
| spelling | Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Marketing and economic performance Meaning and measurement Cambridge, Mass. MSI 1972 27 Bl. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report. 72,114. Marketing Marketing Science Institute <Cambridge, Mass.>: Report. 72,114. (DE-604)BV002814091 72,114. |
| spellingShingle | Buzzell, Robert Dow 1933- Marketing and economic performance Meaning and measurement Marketing Science Institute <Cambridge, Mass.>: Report. Marketing |
| title | Marketing and economic performance Meaning and measurement |
| title_auth | Marketing and economic performance Meaning and measurement |
| title_exact_search | Marketing and economic performance Meaning and measurement |
| title_full | Marketing and economic performance Meaning and measurement |
| title_fullStr | Marketing and economic performance Meaning and measurement |
| title_full_unstemmed | Marketing and economic performance Meaning and measurement |
| title_short | Marketing and economic performance |
| title_sort | marketing and economic performance meaning and measurement |
| title_sub | Meaning and measurement |
| topic | Marketing |
| topic_facet | Marketing |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT buzzellrobertdow marketingandeconomicperformancemeaningandmeasurement |