Marketing decision making: Concepts and strategy
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1980
|
| Edition: | Rev.ed. |
| Series: | The Irwin series in marketing.
|
| Subjects: | |
| Physical Description: | XV,573 S. graph.Darst. |
| ISBN: | 0256023484 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
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| building | Verbundindex |
| bvnumber | BV003360473 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)6383365 (DE-599)BVBBV003360473 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev.ed. |
| format | Book |
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| id | DE-604.BV003360473 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:58:44Z |
| institution | BVB |
| isbn | 0256023484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002122476 |
| oclc_num | 6383365 |
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| owner | DE-384 DE-473 DE-BY-UBG |
| owner_facet | DE-384 DE-473 DE-BY-UBG |
| physical | XV,573 S. graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing. |
| spelling | Cravens, David W. Verfasser aut Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* Rev.ed. Homewood, Ill. Irwin 1980 XV,573 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsprozess (DE-588)4121202-2 s DE-604 Entscheidungsmodell (DE-588)4121201-0 s 1\p DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing decision making Concepts and strategy Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| subject_GND | (DE-588)4121201-0 (DE-588)4037589-4 (DE-588)4121202-2 |
| title | Marketing decision making Concepts and strategy |
| title_auth | Marketing decision making Concepts and strategy |
| title_exact_search | Marketing decision making Concepts and strategy |
| title_full | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_fullStr | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_full_unstemmed | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_short | Marketing decision making |
| title_sort | marketing decision making concepts and strategy |
| title_sub | Concepts and strategy |
| topic | Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| topic_facet | Marketing Marketing Decision making Marketing Management Entscheidungsmodell Entscheidungsprozess |
| work_keys_str_mv | AT cravensdavidw marketingdecisionmakingconceptsandstrategy AT hillsgeralde marketingdecisionmakingconceptsandstrategy AT woodruffrobertb marketingdecisionmakingconceptsandstrategy |