APA (7th ed.) Citation

Jain, C. L., & Migliaro, A. (1978). An introduction to direct marketing. AMACOM.

Chicago Style (17th ed.) Citation

Jain, Chaman L., and Al Migliaro. An Introduction to Direct Marketing. New York: AMACOM, 1978.

MLA (9th ed.) Citation

Jain, Chaman L., and Al Migliaro. An Introduction to Direct Marketing. AMACOM, 1978.