APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1977). Foundations of marketing. Dryden.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Foundations of Marketing. Hinsdale, Ill: Dryden, 1977.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Foundations of Marketing. Dryden, 1977.