APA-Zitierstil (7. Ausg.)

Douglas, G., Kemp, P., & Cook, J. (1978). Systematic new product development. Associated Business Programmes.

Chicago-Zitierstil (17. Ausg.)

Douglas, Gordon, Philip Kemp, und Jeremy Cook. Systematic New Product Development. London: Associated Business Programmes, 1978.

MLA-Zitierstil (9. Ausg.)

Douglas, Gordon, et al. Systematic New Product Development. Associated Business Programmes, 1978.