Innovation and new product marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Croom Helm
1977
|
| Subjects: | |
| Physical Description: | 296 S. graph.Darst. |
| ISBN: | 0856642606 |
Staff View
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| id | DE-604.BV003262854 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:57:06Z |
| institution | BVB |
| isbn | 0856642606 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002054094 |
| oclc_num | 3002844 |
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| physical | 296 S. graph.Darst. |
| psigel | TUB-nveb |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Croom Helm |
| record_format | marc |
| spelling | Midgley, David F. Verfasser aut Innovation and new product marketing London Croom Helm 1977 296 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Diffusion of innovations New products Product management Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Midgley, David F. Innovation and new product marketing Diffusion of innovations New products Product management Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4047346-6 |
| title | Innovation and new product marketing |
| title_auth | Innovation and new product marketing |
| title_exact_search | Innovation and new product marketing |
| title_full | Innovation and new product marketing |
| title_fullStr | Innovation and new product marketing |
| title_full_unstemmed | Innovation and new product marketing |
| title_short | Innovation and new product marketing |
| title_sort | innovation and new product marketing |
| topic | Diffusion of innovations New products Product management Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Diffusion of innovations New products Product management Marketing Produktinnovation |
| work_keys_str_mv | AT midgleydavidf innovationandnewproductmarketing |