Qualitative research in marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Ass.
1976
|
| Series: | American Marketing Association: monographs series.
3. |
| Subjects: | |
| Physical Description: | X, 76 S. |
| ISBN: | 0877570701 |
Staff View
MARC
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| author | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. |
| author_facet | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. |
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| author_sort | Bellenger, Danny N. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
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| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/3 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003246756 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:56:50Z |
| institution | BVB |
| isbn | 0877570701 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002042867 |
| oclc_num | 2035250 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | X, 76 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | American Marketing Ass. |
| record_format | marc |
| series | American Marketing Association: monographs series. |
| series2 | American Marketing Association: monographs series. |
| spelling | Bellenger, Danny N. Verfasser aut Qualitative research in marketing Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker* Chicago, Ill. American Marketing Ass. 1976 X, 76 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: monographs series. 3. Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Bernhardt, Kenneth L. Verfasser aut Goldstucker, Jac L. Verfasser aut American Marketing Association: monographs series. 3. (DE-604)BV002796211 3. |
| spellingShingle | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. Qualitative research in marketing American Marketing Association: monographs series. Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Qualitative research in marketing |
| title_auth | Qualitative research in marketing |
| title_exact_search | Qualitative research in marketing |
| title_full | Qualitative research in marketing Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker* |
| title_fullStr | Qualitative research in marketing Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker* |
| title_full_unstemmed | Qualitative research in marketing Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker* |
| title_short | Qualitative research in marketing |
| title_sort | qualitative research in marketing |
| topic | Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Qualitative research Marktforschung |
| volume_link | (DE-604)BV002796211 |
| work_keys_str_mv | AT bellengerdannyn qualitativeresearchinmarketing AT bernhardtkennethl qualitativeresearchinmarketing AT goldstuckerjacl qualitativeresearchinmarketing |