APA (7th ed.) Citation

Bellenger, D. N., Bernhardt, K. L., & Goldstucker, J. L. (1976). Qualitative research in marketing. American Marketing Ass.

Chicago Style (17th ed.) Citation

Bellenger, Danny N., Kenneth L. Bernhardt, and Jac L. Goldstucker. Qualitative Research in Marketing. Chicago, Ill: American Marketing Ass, 1976.

MLA (9th ed.) Citation

Bellenger, Danny N., et al. Qualitative Research in Marketing. American Marketing Ass, 1976.