Die Markentreue im Konsumgüterbereich:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Bochum
Brockmeyer
1976
|
| Series: | Bochumer wirtschaftswissenschaftliche Studien
27 |
| Subjects: | |
| Physical Description: | XIII, 718 S. graph. Darst. |
| ISBN: | 3921543452 |
Staff View
MARC
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| 980 | 4 | |a (DE-12)AK16040411 | |
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| author | Nolte, Hartmut |
| author_facet | Nolte, Hartmut |
| author_role | aut |
| author_sort | Nolte, Hartmut |
| author_variant | h n hn |
| building | Verbundindex |
| bvnumber | BV003230963 |
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| callnumber-label | HD69 |
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| callnumber-search | HD69.B7 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 611 QW 300 |
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| id | DE-604.BV003230963 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:34Z |
| institution | BVB |
| isbn | 3921543452 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002031780 |
| oclc_num | 2837827 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-N2 DE-83 DE-188 DE-B170 |
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| physical | XIII, 718 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Brockmeyer |
| record_format | marc |
| series | Bochumer wirtschaftswissenschaftliche Studien |
| series2 | Bochumer wirtschaftswissenschaftliche Studien |
| spelling | Nolte, Hartmut Verfasser aut Die Markentreue im Konsumgüterbereich Hartmut Nolte Bochum Brockmeyer 1976 XIII, 718 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bochumer wirtschaftswissenschaftliche Studien 27 Brand name products Motivation research (Marketing) Trademarks Markentreue (DE-588)4168905-7 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Verbrauchsgut (DE-588)4187579-5 gnd rswk-swf Markentreue (DE-588)4168905-7 s DE-604 Verbrauchsgut (DE-588)4187579-5 s Verbraucherverhalten (DE-588)4062644-1 s Verbraucher (DE-588)4062632-5 s Markenartikel (DE-588)4037584-5 s Bochumer wirtschaftswissenschaftliche Studien 27 (DE-604)BV000000074 27 |
| spellingShingle | Nolte, Hartmut Die Markentreue im Konsumgüterbereich Bochumer wirtschaftswissenschaftliche Studien Brand name products Motivation research (Marketing) Trademarks Markentreue (DE-588)4168905-7 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Verbrauchsgut (DE-588)4187579-5 gnd |
| subject_GND | (DE-588)4168905-7 (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4037584-5 (DE-588)4187579-5 |
| title | Die Markentreue im Konsumgüterbereich |
| title_auth | Die Markentreue im Konsumgüterbereich |
| title_exact_search | Die Markentreue im Konsumgüterbereich |
| title_full | Die Markentreue im Konsumgüterbereich Hartmut Nolte |
| title_fullStr | Die Markentreue im Konsumgüterbereich Hartmut Nolte |
| title_full_unstemmed | Die Markentreue im Konsumgüterbereich Hartmut Nolte |
| title_short | Die Markentreue im Konsumgüterbereich |
| title_sort | die markentreue im konsumguterbereich |
| topic | Brand name products Motivation research (Marketing) Trademarks Markentreue (DE-588)4168905-7 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd Verbrauchsgut (DE-588)4187579-5 gnd |
| topic_facet | Brand name products Motivation research (Marketing) Trademarks Markentreue Verbraucher Verbraucherverhalten Markenartikel Verbrauchsgut |
| volume_link | (DE-604)BV000000074 |
| work_keys_str_mv | AT noltehartmut diemarkentreueimkonsumguterbereich |