Marketing management in multinational firms: The consumer packaged goods industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Praeger
1976
|
| Series: | Praeger special studies in international economics and development.
|
| Subjects: | |
| Physical Description: | XI,103 S. |
| ISBN: | 0275558509 |
Staff View
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Record in the Search Index
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| author | Wiechmann, Ulrich E. |
| author_facet | Wiechmann, Ulrich E. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003229861 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:56:33Z |
| institution | BVB |
| isbn | 0275558509 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002030972 |
| oclc_num | 1945298 |
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| physical | XI,103 S. |
| psigel | TUB-nveb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger special studies in international economics and development. |
| spelling | Wiechmann, Ulrich E. Verfasser aut Marketing management in multinational firms The consumer packaged goods industry Ulrich E. Wiechmann New York Praeger 1976 XI,103 S. txt rdacontent n rdamedia nc rdacarrier Praeger special studies in international economics and development. Multinationales Unternehmen International business enterprises Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s |
| spellingShingle | Wiechmann, Ulrich E. Marketing management in multinational firms The consumer packaged goods industry Multinationales Unternehmen International business enterprises Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4075092-9 |
| title | Marketing management in multinational firms The consumer packaged goods industry |
| title_auth | Marketing management in multinational firms The consumer packaged goods industry |
| title_exact_search | Marketing management in multinational firms The consumer packaged goods industry |
| title_full | Marketing management in multinational firms The consumer packaged goods industry Ulrich E. Wiechmann |
| title_fullStr | Marketing management in multinational firms The consumer packaged goods industry Ulrich E. Wiechmann |
| title_full_unstemmed | Marketing management in multinational firms The consumer packaged goods industry Ulrich E. Wiechmann |
| title_short | Marketing management in multinational firms |
| title_sort | marketing management in multinational firms the consumer packaged goods industry |
| title_sub | The consumer packaged goods industry |
| topic | Multinationales Unternehmen International business enterprises Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Marketing Management Marketing Marketingmanagement |
| work_keys_str_mv | AT wiechmannulriche marketingmanagementinmultinationalfirmstheconsumerpackagedgoodsindustry |