APA-Zitierstil (7. Ausg.)

McCarthy, D. J., Minichiello, R. J., & Curran, J. R. (1975). Business policy and strategy: Concepts and readings. Irwin.

Chicago-Zitierstil (17. Ausg.)

McCarthy, Daniel J., Robert J. Minichiello, und Joseph R. Curran. Business Policy and Strategy: Concepts and Readings. Homewood, Ill: Irwin, 1975.

MLA-Zitierstil (9. Ausg.)

McCarthy, Daniel J., et al. Business Policy and Strategy: Concepts and Readings. Irwin, 1975.