APA (7th ed.) Citation

(1971). Consumer behavior: Contemporary research in action. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Consumer Behavior: Contemporary Research in Action. Boston: Houghton Mifflin, 1971.

MLA (9th ed.) Citation

Consumer Behavior: Contemporary Research in Action. Houghton Mifflin, 1971.

Warning: These citations may not always be 100% accurate.