Creative product development: a marketing approach to new product innovation and revitalisation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Longman
1975
|
| Series: | Professional perspectives in marketing
|
| Subjects: | |
| Physical Description: | 281 S. graph.Darst. |
| ISBN: | 0582450438 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Andrews, Bryan |
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| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1502435 (DE-599)BVBBV003209795 |
| dewey-full | 658.8/3 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 658.5/75 |
| dewey-search | 658.8/3 658.5/75 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003209795 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:13Z |
| institution | BVB |
| isbn | 0582450438 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002016152 |
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| physical | 281 S. graph.Darst. |
| psigel | TUB-nveb |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Longman |
| record_format | marc |
| series2 | Professional perspectives in marketing |
| spelling | Andrews, Bryan Verfasser aut Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews London Longman 1975 281 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Professional perspectives in marketing Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Produktentwicklung (DE-588)4139402-1 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andrews, Bryan Creative product development a marketing approach to new product innovation and revitalisation Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4047346-6 (DE-588)4120697-6 |
| title | Creative product development a marketing approach to new product innovation and revitalisation |
| title_auth | Creative product development a marketing approach to new product innovation and revitalisation |
| title_exact_search | Creative product development a marketing approach to new product innovation and revitalisation |
| title_full | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_fullStr | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_full_unstemmed | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_short | Creative product development |
| title_sort | creative product development a marketing approach to new product innovation and revitalisation |
| title_sub | a marketing approach to new product innovation and revitalisation |
| topic | Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing New products Product management Produktentwicklung Produktinnovation Marketingstrategie |
| work_keys_str_mv | AT andrewsbryan creativeproductdevelopmentamarketingapproachtonewproductinnovationandrevitalisation |