Creative product development: a marketing approach to new product innovation and revitalisation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Longman
1975
|
| Schriftenreihe: | Professional perspectives in marketing
|
| Schlagworte: | |
| Beschreibung: | 281 S. graph.Darst. |
| ISBN: | 0582450438 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003209795 | ||
| 003 | DE-604 | ||
| 005 | 20140708 | ||
| 007 | t | ||
| 008 | 900725s1975 d||| |||| 00||| eng d | ||
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| 245 | 1 | 0 | |a Creative product development |b a marketing approach to new product innovation and revitalisation |c Bryan Andrews |
| 264 | 1 | |a London |b Longman |c 1975 | |
| 300 | |a 281 S. |b graph.Darst. | ||
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| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804117552329129984 |
|---|---|
| any_adam_object | |
| author | Andrews, Bryan |
| author_facet | Andrews, Bryan |
| author_role | aut |
| author_sort | Andrews, Bryan |
| author_variant | b a ba |
| building | Verbundindex |
| bvnumber | BV003209795 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.N4 HF5415.15 |
| callnumber-search | HD69.N4 HF5415.15 |
| callnumber-sort | HD 269 N4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1502435 (DE-599)BVBBV003209795 |
| dewey-full | 658.8/3 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 658.5/75 |
| dewey-search | 658.8/3 658.5/75 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003209795 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:56:13Z |
| institution | BVB |
| isbn | 0582450438 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002016152 |
| oclc_num | 1502435 |
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| owner_facet | DE-384 DE-739 DE-355 DE-BY-UBR DE-83 DE-20 |
| physical | 281 S. graph.Darst. |
| psigel | TUB-nveb |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Longman |
| record_format | marc |
| series2 | Professional perspectives in marketing |
| spelling | Andrews, Bryan Verfasser aut Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews London Longman 1975 281 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Professional perspectives in marketing Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Produktentwicklung (DE-588)4139402-1 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Andrews, Bryan Creative product development a marketing approach to new product innovation and revitalisation Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4047346-6 (DE-588)4120697-6 |
| title | Creative product development a marketing approach to new product innovation and revitalisation |
| title_auth | Creative product development a marketing approach to new product innovation and revitalisation |
| title_exact_search | Creative product development a marketing approach to new product innovation and revitalisation |
| title_full | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_fullStr | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_full_unstemmed | Creative product development a marketing approach to new product innovation and revitalisation Bryan Andrews |
| title_short | Creative product development |
| title_sort | creative product development a marketing approach to new product innovation and revitalisation |
| title_sub | a marketing approach to new product innovation and revitalisation |
| topic | Marketing New products Product management Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing New products Product management Produktentwicklung Produktinnovation Marketingstrategie |
| work_keys_str_mv | AT andrewsbryan creativeproductdevelopmentamarketingapproachtonewproductinnovationandrevitalisation |