Holdings: Advertising management

Advertising management:

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Bibliographic Details
Main Authors:	Aaker, David A. 1938- (Author), Myers, John G. (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice-Hall 1975
Series:	Prentice-Hall international series in management.
Subjects:	Advertising > Management Management Verkauf Werbung Marketing Werbeplanung Werbestrategie
Physical Description:	XVI,612 S. Ill.u.graph.Darst.
ISBN:	0130159743

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MARC


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Record in the Search Index

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any_adam_object
author	Aaker, David A. 1938- Myers, John G.
author_GND	(DE-588)123018641
author_facet	Aaker, David A. 1938- Myers, John G.
author_role	aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa j g m jg jgm
building	Verbundindex
bvnumber	BV003199937
callnumber-first	H - Social Science
callnumber-label	HF5821
callnumber-raw	HF5821
callnumber-search	HF5821
callnumber-sort	HF 45821
callnumber-subject	HF - Commerce
classification_rvk	QP 633
ctrlnum	(OCoLC)1177143 (DE-599)BVBBV003199937
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV003199937
illustrated	Illustrated
indexdate	2024-07-09T15:56:04Z
institution	BVB
isbn	0130159743
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002009915
oclc_num	1177143
open_access_boolean
owner	DE-384 DE-739 DE-19 DE-BY-UBM DE-B170 DE-83 DE-11 DE-188
owner_facet	DE-384 DE-739 DE-19 DE-BY-UBM DE-B170 DE-83 DE-11 DE-188
physical	XVI,612 S. Ill.u.graph.Darst.
psigel	TUB-nvmb
publishDate	1975
publishDateSearch	1975
publishDateSort	1975
publisher	Prentice-Hall
record_format	marc
series2	Prentice-Hall international series in management.
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; John G. Myers* Englewood Cliffs, N.J. Prentice-Hall 1975 XVI,612 S. Ill.u.graph.Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management. Advertising Management Management (DE-588)4037278-9 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 Myers, John G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Myers, John G. Advertising management Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4117346-6 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4130474-3 (DE-588)4133682-3
title	Advertising management
title_auth	Advertising management
title_exact_search	Advertising management
title_full	Advertising management David A. Aaker ; John G. Myers*
title_fullStr	Advertising management David A. Aaker ; John G. Myers*
title_full_unstemmed	Advertising management David A. Aaker ; John G. Myers*
title_short	Advertising management
title_sort	advertising management
topic	Advertising Management Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd
topic_facet	Advertising Management Management Verkauf Werbung Marketing Werbeplanung Werbestrategie
work_keys_str_mv	AT aakerdavida advertisingmanagement AT myersjohng advertisingmanagement

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