APA (7th ed.) Citation

Schwartz, D. J. (1973). Marketing today: A basic approach. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Schwartz, David J. Marketing Today: A Basic Approach. New York: Harcourt Brace Jovanovich, 1973.

MLA (9th ed.) Citation

Schwartz, David J. Marketing Today: A Basic Approach. Harcourt Brace Jovanovich, 1973.