APA (7th ed.) Citation

(1973). Marketing concepts and strategies in the next decade. Cassell.

Chicago Style (17th ed.) Citation

Marketing Concepts and Strategies in the Next Decade. London: Cassell, 1973.

MLA (9th ed.) Citation

Marketing Concepts and Strategies in the Next Decade. Cassell, 1973.

Warning: These citations may not always be 100% accurate.