APA (7th ed.) Citation

Jolson, M. A., & Hise, R. T. (1973). Quantitative techniques for marketing decisions. Macmillan.

Chicago Style (17th ed.) Citation

Jolson, Marvin A., and Richard T. Hise. Quantitative Techniques for Marketing Decisions. New York: Macmillan, 1973.

MLA (9th ed.) Citation

Jolson, Marvin A., and Richard T. Hise. Quantitative Techniques for Marketing Decisions. Macmillan, 1973.